Voddler & The Future of Free

The new online service called Voddler has been out as a beta program for well over two months now, and the hype is growing for every week. The core idea is to provide a streaming movie experience, as well as on demand tv-shows, simple enough for anyone to handle, and advanced enough to build a community around it. You will be able to watch a wide variety of media as soon as it's made available by the movie labels, in either DVD-quality, which is considered SD, up to 720p, considered HD, and something that most people will be very happy with. An external box will also be made available through which you will be able to recieve movies up to 1080p quality, which is considered Full HD and currently the best available to home users. All of this will be economically powered either by adverts, or various subscription plans. So basically, Spotify for film, which is the simplest and most common description going around at the moment.

As I think you understand, I'm going completely insane trying to get an invite to the beta which is still ongoing, because I am not only a complete movie junkie, but I am also up in my shirt about the prospect of free. I believe culture, information, all sorts of media and entertainment, should be free. In fact, I believe money is a horribly outdated way to deal with trade considering how much we've learnt to improve so many other inventions only the last couple of hundreds of years. In the beginning, when we first discovered the need for trade between distant tribes to which we held nothing of value, finding an alternate item that could represent value was obviously absolutely fantastic. It was a great way to spread wealth and research. However, as humanity as shown, fair is something we're not capable of. Today we have food shows where the host will travel around the country looking for the biggest burger and do his best to devour it. If he manages to eat the 20 stories high meat mountain, he gets a free t-shirt, and his name carved into some dirty wooden wall at some burger shack. From the other side of the ocean we receive pictures of swollen little children with nothing but a cup or rice and some swarming flies around his head to call food.

Clearly something is messed up here. We can all see the imbalance. I don't know the answer, but I do know that money has no purpose for us anymore, not when the wealth exists, the technology exists, and the price to develop new wealth and technology is if only practical, decreasing every year. Internet is considered free by at least my generation, and every time someone comes up with an amazing service like this and actually state that free can be done, I cheer for it, and I will support it and spread it with all my heart, because I believe in it completely, and I want it to work.

One of the bloggers that are currently handing out invites to a lucky few is Din IT-Kunskap, who also encouraged me to write this post in the first place. If you're interested in free, I recommend that you take a hear at Free: The Future of a Radical Price.